Inside Out Blog

By the Numbers: Fun Greeting Cards Facts

U.S. consumers purchase approximately seven billion greeting cards each year. 

Women purchase more than 80 percent of all greeting cards, but men generally spend more on a single card. 

The most popular everyday cards sent are birthday (60%), anniversary, (8%), get well (7%), friendship (6%), and sympathy (6%).

The most popular seasonal cards are Christmas (60%), Valentine's Day (25%), Mother's Day (4%), Easter (3%), and Father's Day (3%).

The average person receives more than 20 cards per year, about one-third of which are birthday cards. Source: Greeting Card Association (GCA)

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