Inside Out Blog

The NBA Greats Head to Dallas for the Big3 Playoffs

Feel the excitement of the Big3 playoffs when Dallas hosts the event on Friday, August 17th! The first round of playoffs will be held at the American Airlines Center at 6 p.m.

A passion project first initiated by rapper Ice Cube and entertainment executive Jeff Kwatinetz, Big3 is a three-on-three professional basketball league that combines superstar players and fan interaction before and after the games to make for an exciting live experience. The entire league is operated and managed by the players, bringing highly competitive basketball played as it’s meant to be.

The games feature half-court play and rules designed for competition and intensity. Instead of a tip off, each game starts with a half-court do-or-die shootout. Players who take the crown after the final league standings and postseason results are announced will earn a 52 percent revenue share. This reward plus the league’s “player first” mentality translates into big competition and big wins for Big3 players!

Don’t miss your chance to purchase tickets for the playoffs round when it hits Dallas in August!

Although we provide the utmost luxury at Soho Parkway Apartments in McKinney, Texas, we realize that you need to get out and socialize with those in your surrounding community. This event gives you the chance to do just that! Don’t hesitate to attend today!

Event Time/Date:
Friday, August 17, 2018 — 6:00 PM

Event Venue Location:
American Airlines Center
2500 Victory Avenue
Dallas, Texas 75201

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